WHAT IS THE CRM COE?
The CRM Center of Excellence (COE) is – at a very basic level – a group of CRM experts (Salesforce.com and other platforms) dedicated to sharing best practices and tools.
The CRM COE aims to help participating members get the most out of their CRM implementations. As informal advisors to each other, CRM COE members work together to help each other align strategy with your day-to-day operations, share and document best practices, and mentor emerging talent.
The CRM COE meets monthly via Zoom Conference. A list of upcoming event topics is posted below.
Why Should COE Leaders Attend?
In a rapidly evolving digital landscape, understanding the trajectories of platforms like Salesforce is paramount. As a COE leader, being privy to the trends, challenges, and success stories of 2023 will provide you with valuable hindsight and shape strategic foresight. By attending the Salesforce COE 2023 Year-in-Review session, you’ll understand the year’s transformative updates and the real-world implications of those changes.
Experience: Over 30 years in technology, business, and leadership, with 23 years specializing in Salesforce CRM. Led a top-tier Salesforce CRM consulting organization and implemented solutions for over 60 entities.
CRM COE Initiative: Founded CRM COE to guide fellow leaders in maximizing their CRM investments, emphasizing building and effective operations.
Educational Background: Holds an engineering degree, an MBA in Marketing, and a Chief Digital Officer certificate from Northwestern University.
Technological Focus: Expertise in Digital Transformation, AI, and Data Analytics, with a strategic emphasis on the healthcare sector.
Community & Connect: An active figure in the CRM community, mentoring emerging professionals and advocating for growth and innovation. Connect with me on(https://www.linkedin.com/in/velupalani/).